MANUFACTURING
Social Assets and Campaign for Pisces USA
- Lead Designer
- 1 month duration
Overview
Pisces USA develops eco-friendly, natural products for aqua and terrascape enthusiast. I was asked to design product packaging and marketing assets for a new product release. They sought to increase product awareness and sales on their Amazon platform. My goal was to develop assets that aligned with both stakeholders and customer audience.
Jump to
- Package Design
- Marketing Assets
- Social Media Campaign
Social Media Campaign
The process began with meeting with the marketing department to gain a comprehensive understanding of the company goals and user needs. Conducting user interviews, surveys, and analyzing user behavior data from the existing website helped to identify pain points, needs, and preferences.
I held a Miro session with the marketing team and users to identify current pain points being faced with the current website flow, aesthetics, and functionality.
Product Package Design
Pisces USA partnered with world-renown aquascape pioneer Oliver Knott to develop and launch a new line of eco-friendly, organic substrate for aquariums.
I aimed to align with stakeholder’s vision and goals by leveraging the partnership and Oliver’s audience base while incorporating his personal brand elements.
Marketing Assets
The process began with meeting with the marketing department to gain a comprehensive understanding of the company goals and user needs. Conducting user interviews, surveys, and analyzing user behavior data from the existing website helped to identify pain points, needs, and preferences.
I held a Miro session with the marketing team and users to identify current pain points being faced with the current website flow, aesthetics, and functionality.
