Darnell Baker's Portfolio


During my time as an Art Director with Chik-Fil-A , I led a team of 3 designers and a project manager in support of Chik-Fil-A’s in-house agency. 

Projects included a brand refresh, designing and leading POP campaigns, marketing initiatives, storyboarding and animation, and content creation for stakeholders and key partners. 

Brand Refresh

In January 2023, Chik-Fil-A decided to release a slightly new look to their already prestigious brand. With slight refining to their product photography and typography, the goal was to add a little more flare and pop to their look. I was tasked with directing new photography direction and ideating concepts on how to incorporate the new typography styling to assets. I spearheaded my team’s execution in taking this new brand refresh and implementing it into key assets for CFA’s winter and spring campaigns. 

Social Media Content and Partnerships

I was honored to head the exploration and development of content for CFA’s key partnerships and event sponsorships. My team and I created content for partners such as the New York Yankees, Philadelphia 76ers, University of Kentucky Basketball Team, Houston Rodeo Stock Show and more. We created assets such as paid ad campaigns, animated social media posts, and even media to be displayed on arena jumbotrons across the nation.

Operator Campus Experience Book

Stakeholders at CFA decided to design and develop a coffee table styled booklet to distribute to market operators across the U.S., offering a peak at all of the experiences CFA has to offer on their main campus located in Atlanta, GA. My team and I quickly jumped at the opportunity to ideate, design and develop the booklet. Here’s a quick peek at what we came up with: