Darnell Baker's Portfolio


Elixor Coffee needed some help with their brand identity and packaging ideas – I was glad to help

Client: Elixor Coffee
Date: May 2019
Role: Lead Designer
Duration: 3 weeks

Creative Brief

Elixor Coffee aimed to be the premiere boutique coffee shop in Atlanta, GA. The client and I had an in-depth kickoff call regarding the vison of their brand were I was able to discover the vision and goal of the client. The client expressed that they somewhat of a “nerd” and loved magical themes and stories such as Harry Potter.  



With the creative brief and vision of the client, I was able to design and develop and brand logo, branded pattern, and concept packaging and assets that successfully evoked a feeling of “magical, fun, and creativity” in the brand. The concept designs are viewable below.